Covid-19: Intensive Care Society Emergency Appeal
How the Intensive Care Society raised £161,904 to support ICU staff on the Covid-19 frontline, with celebrity endorsements including Dame Helen Mirren amplifying the text giving campaign.
The Intensive Care Society, a national charity supporting ICU staff, launched an urgent fundraising campaign at the height of the Covid-19 pandemic. The appeal aimed to provide psychological and educational support to intensive care doctors and nurses working on the frontlines - many of them facing unprecedented pressure and trauma.
The Campaign
The campaign launched on the National Funding Scheme DONATE platform in March 2020. Celebrity endorsements helped amplify the message to a national audience.
Dame Helen Mirren posted in support: "In return for this pic of me literally first thing in the morning, please donate to the intensive care support… thanks so much."
Dr Hugh Montgomery, Professor of Intensive Care Medicine at University College London, provided medical context: "By giving to the ICS charity, you will be saying thank you to staff, enabling them to be supported as well as educated if they are new to the field."
The Result
Amount raised: £161,904
"We set up the fundraiser on the National Funding Scheme DONATE platform in March and have been immensely grateful for their support."
- Dr Sandy Mather, CEO of Intensive Care Society