Covid-19: Food 4 Heroes Epic Auction
How Food 4 Heroes raised £23,066 through an online auction to fund nutritious meal deliveries for frontline NHS workers, closing with a live-streamed VIP event for 250 guests.
The Food 4 Heroes Epic Auction mobilised donated items and experiences through an online bidding platform to fund nutritious meal deliveries for frontline NHS workers across England during the pandemic.
The Auction
The campaign leveraged donated artwork, holidays, sporting event tickets, and cooking experiences. Prize values ranged dramatically:
- Top prize: £5,000
- Smallest prize: A homegrown spider plant at £20
This range demonstrates a key strength of online auctions: every lot has value to someone, and no donation of a prize is too small.
The Grand Finale
The auction concluded with a live-streamed event for 250 VIP guests, featuring:
- A cocktail masterclass
- A magic performance
- Commentary by cricket personality Phil Tufnell
The event created excitement and a sense of occasion that drove final bids higher in the closing hours.
The Result
Amount raised: £23,066.00
"Without DONATE's help we would not have been able to continue feeding our NHS staff for as long as we have been able to. The auction was straightforward for us and our supporters to use."
- John Brownhill, Co-Founder, Food 4 Heroes