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Key Features
Instant & Frictionless
Supporters text a keyword and donate immediately. No sign-up, no card entry, no app download. Works on any mobile phone.
Custom keywords
Choose a memorable keyword for each campaign, like "GIVE5" or "HELP10". Easy to promote on stage, in print, on screen, or across social media.
Flexible donation amounts
Offer donation levels from £1 to £40 per text. Supporters choose the amount that suits them, and can donate multiple times.
Gift Aid ready
Donors receive an automatic follow-up to complete a Gift Aid declaration, boosting your income by 25% at no extra cost.
Real-time reporting
Track donations as they come in. See totals by keyword, campaign and time period, with full reporting and scheduled payouts.
Case Study: Red for Ruth
Organisation: Ruth Strauss Foundation
Goal: Raise funds during a live Sky broadcast of the England vs West Indies Test at Old Trafford
The Challenge: With no fans in the ground due to Covid restrictions, every impression had to be generated through broadcast coverage.
The Solution: A £20 text giving keyword promoted through stadium screen announcements, on-air celebrity interviews and Sky broadcast coverage throughout the day.
The Results
- £289,523 raised in total
- £259,355 from text donations alone
- £30,168 in Gift Aid uplift (11.6%)
- All driven through a single broadcast day
"Text giving is hugely important for us. We used DONATE due to its flexibility, scalability and low cost, and we loved donors having the ability to set up regular monthly text giving. With over £25,000 given to date, text giving is a proven winner."
- My Name'5 Doddie Foundation
Text Giving — from our Inspiration library
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Get Started
Text giving is one of the fastest ways to convert supporter enthusiasm into donations, especially at events, broadcasts and appeals.
Launch your first text giving campaign today.