Covid-19: St John's Hospice Comedy Night
How a Bank Holiday comedy show with Jon Richardson reached 114,000 viewers and raised £3,077 for St John's Hospice through text giving during and after the live performance.
A Bank Holiday comedy show featuring Jon Richardson and friends, presented by United we Stream, brought together five charitable organisations including St John's Hospice. The event supported the hospice's palliative care and community nursing services during a period when all normal fundraising activity had been suspended.
The Event
The two-hour live performance leveraged SMS giving through both verbal calls to action from the performers and on-screen donation prompts. Text donations were collected during and after the event.
Viewers: 114,000
The scale of the online audience demonstrates how virtual events can reach far more people than a typical in-person fundraiser - and how text giving converts that reach into actual donations.
The Result
| Channel | Amount |
|---|---|
| Text donations on the night | £2,919.00 |
| Additional contributions | £158.00 |
| Total raised | £3,077.00 |
"Our supporters and community are very generous...About a third of our funding comes from the local NHS, with the remaining two-thirds raised by our amazing community."
- Catherine Butterworth, Director of Income Generation, St John's Hospice