Wintershall CIO: Passion of Jesus in Trafalgar Square
How Wintershall CIO raised £1,321 through text donations during a live Trafalgar Square performance with simultaneous Facebook livestream reaching 6,900 viewers.
Wintershall CIO runs the Passion of Jesus performance in London's Trafalgar Square - an annual event that draws over 20,000 attendees. The 2022 edition marked the return of the live performance following a two-year pandemic hiatus.
The Event
The 90-minute performance was conducted live in Trafalgar Square with simultaneous livestreaming via Facebook. Donation keywords and text numbers were displayed on large video screens both at the venue and during the broadcast, giving both the live audience and online viewers an easy route to donate.
The Facebook livestream achieved 6,900 views and the video was subsequently uploaded to Wintershall's YouTube channel, continuing to generate donations after the event.
Donations were split between production costs and Wintershall's Ukraine fundraising initiatives.
The Result
Amount raised: £1,321.00
"We are very pleased that the text donations performed so well for us during the Passion of Jesus."
- Charlotte de Klee, Trustee, Wintershall CIO