31 March 2017
DONATE™ Launches tap+DONATE™ Boxes to Revolutionise Instant Giving
DONATE™ provides contactless giving boxes at the 2017 European Rugby Championships to benefit School of Hard Knocks, demonstrating how contactless giving works at large live events.
DONATE™, the UK's mobile donation charity, provided contactless giving boxes at the 2017 European Rugby Championships quarter finals, semi-finals, and finals to benefit School of Hard Knocks - a charity addressing unemployment through the discipline of rugby.
The Campaign
Eight tap+DONATE™ boxes were positioned at bars and around venues throughout the tournament. Spectators could:
- Tap their credit or debit card to contribute £3 per transaction
- Text SOHK to 70313 to donate any amount
- Visit easydonate.org/SOHK to give online
Heineken, sponsors of European Professional Club Rugby, promoted the School of Hard Knocks partnership throughout the campaign.
The Six-Week Campaign
The fundraising initiative ran across six weeks of matches, concluding with a sponsored bungee jump at Murrayfield's final in mid-May, featuring rugby personalities Nick Easter and Ugo Monye.
The Impact of Contactless at Events
Jack Lewars, COO of School of Hard Knocks, stated:
"The tap+DONATE™ service allows School of Hard Knocks to capitalise on the generosity of rugby supporters," emphasising that the convenience factor made giving "as even easier than ordering a beer."
This is the key insight for event fundraising: the moment of generosity is fleeting. When someone at a bar has just tapped to pay for their drink, tapping again to donate is effortless. Contactless giving captures that moment.
About School of Hard Knocks
School of Hard Knocks uses the discipline and teamwork of rugby to help unemployed young people develop the skills and confidence to find employment. The charity has worked with thousands of young people across the UK.
For charities interested in using tap+DONATE™ at events, contact the DONATE™ team to find out more.