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Web giving

Online giving pages that work, beautifully.

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Accept donations online

Give supporters a dedicated page to donate by card, Apple Pay, Google Pay or PayPal. Share it by email, social media, QR code, or embed it on your website.

Supports one-off and recurring donations, Gift Aid, and donor messaging, all managed for you.

Key Benefits

Multiple payment methods

Accept: Text, Apple Pay, Google Pay, PayPal and Direct debits.

Let every supporter give in the way that suits them.

Recurring donations

Build a predictable income stream with managed recurring donations.

Gift Aid built in

Gift Aid declarations are collected during the donation flow and recorded automatically. Finance-ready reporting with no manual processing.

Share anywhere

Promote your page via email, social media, QR codes, or embed it directly on your website. Every link drives supporters straight to giving.

Clear reporting & scheduled payouts

Track donations, payment methods, Gift Aid and recurring donors in real time. Receive scheduled, reconciled payouts with structured reporting.

Case Study: Battersea Arts Centre

Organisation: Battersea Arts Centre

Goal: Launch an emergency fundraising appeal after a devastating fire destroyed the Grand Hall

The Challenge: A major fire on 13 March 2015 destroyed the Grand Hall and Lower Hall. The charity needed to mobilise supporters quickly and at scale.

The Solution: A web giving campaign launched within hours of the fire, focused exclusively on online donations to communicate the fire's impact and encourage larger gifts. Social media, London Live and Southwest Trains amplified the campaign.

The Results

  • £81,273 raised in total
  • £10,500 within the first 12 hours
  • 83% of donors added Gift Aid
  • 62% of traffic via Facebook and Twitter
  • 87.5% donation completion rate
  • 99% opted in for ongoing contact

"A traditional emergency fundraising campaign using volunteers with donation buckets might have resulted in £5-10,000. At £50,000 in less than 3 days, DONATE has moved us to a completely new level."

- Kane Moore, Head of Development, Battersea Arts Centre

Web Giving — from our Inspiration library

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Tips

Virtual Giving Programme

A guide to converting one-off virtual event donations into long-term regular monthly giving programmes using digital tools.

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Saving the Scottish Wildcat
Case Study

Saving the Scottish Wildcat

How Wildcat Haven raised £20,113 through text and web giving from their 80,000-strong online community to fund conservation of Scotland's critically endangered wildcat in Clashindarroch Forest.

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Help for Heroes: Hit for 6 Cricket Day at the Kia Oval
Case Study

Help for Heroes: Hit for 6 Cricket Day at the Kia Oval

How Help for Heroes raised over £60,000 through DONATE™ at a star-studded T20 cricket day at the Kia Oval, with 96% of funds by value coming through mobile web giving.

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Get Started

Web giving pages are one of the most versatile fundraising tools available: easy to set up, easy to share, and effective for every type of appeal.

Launch your online giving page today.