King's Community Church: Sunday Service Text Giving
How King's Community Church in Southampton generates nearly £400 per month from casual visitors and students through text giving prompted during Sunday services.
King's Community Church in Southampton implemented DONATE™'s text-giving service during their Sunday services after their previous text-giving platform closed down. They were attracted by the service's flexibility and, importantly, by its charitable status.
The Approach
The church uses both text and visual prompts during Sunday services to inspire supporters to give by text. The calls-to-action are woven naturally into the service, giving worshippers a simple and immediate way to contribute.
The approach is particularly effective for two groups:
- Casual visitors who attend occasionally and may not have set up a standing order
- Students who move around frequently and prefer a flexible, commitment-free giving option
Both groups can donate in the moment, from their phone, without needing to carry cash or remember to follow up later.
An Expanding Vision
Encouraged by the monthly results, the church began exploring how to extend the text-giving service to support a local food bank and other community initiatives - demonstrating how a successful initial implementation naturally creates appetite for more.
The Result
Amount raised: approximately £400 per month
"DONATE™ text and web giving facilities provide an easy route for casual visitors and students to make one-off donations. We particularly liked the charitable status of DONATE™."
- Graham Bromley, Finance and Commercial Manager, King's Community Church