Charlie Watkins Foundation: White-Collar Boxing Night
How the Charlie Watkins Foundation raised £6,856 through personalised text and web giving links at a white-collar boxing fundraiser, with integrated contactless giving on the night.
The Charlie Watkins Foundation celebrates the life of Charlie, who died by suicide at age 22 following unresolved trauma from losing his mother at nine. The foundation raises funds supporting young people dealing with mental illness.
The Campaign
The foundation partnered with Fighting for Charity to organise a boxing night fundraiser. The DONATE platform provided each participant with personalised text and web links to solicit donations from their networks before and on the night.
Platform features used:
- Dedicated account management
- Personalised text and web links for each fighter
- Integrated text and web-giving platform
- Real-time donation alerts
- Gift Aid and GDPR compliance
The Result
Amount raised: £6,856
"DONATE provides us not only with a platform that is easy to use but offering a single text and web service means that supporters can give what they want, how they want."