
Find a Better Way: Gala Dinner Fundraising
How Sir Bobby Charlton's landmine clearance charity raised £11,200 at their 2014 gala dinner - a 29% increase on the prior year - with 93% of dinner guests donating and 70% adding Gift Aid.
Find a Better Way was established by Sir Bobby Charlton to investigate innovative approaches for addressing global landmine clearance, which through conventional methods could require approximately 1,000 years to complete.
The Evening
The organisation used DONATE™ technology to enhance their 2014 gala dinner fundraising, building on their 2013 success where they raised 17 times more than the year before.
DONATE™ features used:
- Live totaliser screen displaying running donation amounts
- Fundraising volunteers and table prompts
- Multiple iPads and devices for collection
- Guests donated via personal phones or provided devices
- Ticket sales integrated into the system
- Continued online fundraising link after the event
The Result
Total raised: £11,200
- 93% of dinner guests donated
- 29% increase from the previous year's dinner
- 3.75 times the £3,000 target
- Web app donations: 46% of donors, 95% of total funds
- 70% of web app donors added Gift Aid, contributing £917.50
"DONATE™ has really boosted fundraising at our events...They take care of all payments and collect Gift Aid – it really is a win win!"
- Sir Bobby Charlton, Founder, Find a Better Way