St Cadoc's Youth Club: Kiev Champions League Final Raffle
How St Cadoc's Youth Club raised nearly £20,000 from 3,975 donations in two weeks using a text raffle for Champions League final tickets, amplified by Liverpool player Andrew Robertson's Instagram post.
Two donated tickets to St Cadoc's Youth Club by former Scotland international Tony Higgins raised just under £20,000 for the organisation from 3,975 donations over two weeks using DONATE™'s charity text raffle service.
The Campaign
St Cadoc's youth club leveraged two complimentary tickets to the Kiev Champions League final to generate substantial fundraising revenue. Participants texted the keyword KIEV18 to enter a drawing for the valuable tickets at £5 per entry.
The campaign was promoted through social media channels, email, and outreach communications. Liverpool player Andrew Robertson's Instagram post substantially amplified reach, driving a significant surge in entries.
The Result
Total raised: £19,870
- 3,975 donations
- £5 per entry
- Average daily revenue: £1,952 over 14 days
"The text raffle service is genius, it worked brilliantly and is utterly simple. With so many Liverpool fans we wanted as democratic a process as possible."