Middlesbrough FC & Teesside Hospice: Stadium Text Raffle
How Middlesbrough FC partnered with Teesside Hospice to raise £1,365 in two days through a text raffle for signed shirts, eliminating cash handling and paper tickets for over 460 supporters.
Middlesbrough Football Club partnered with Teesside Hospice to raise funds using an innovative text-raffle service. The hospice leveraged three signed football shirts donated by the club to maximise fundraising efficiency while managing volunteer recruitment, cash security, and operational constraints during halftime.
How It Worked
Supporters texted the keyword BORO to a premium number at £3 per entry. Mobile numbers were collected and randomised post-game to determine three winners, eliminating the need for paper tickets and reducing cash handling. The process was entirely self-managed through the DONATE™ portal. Over 460 fans participated.
The Result
Amount raised: £1,365 in two days
- £3 donation per entry
- 460+ participants
"The DONATE text-raffle service raised £1,365 in two days for Teesside Hospice. The text raffle made it easy for our supporters to give and added fun to the process."
- Debbie Coulson, Marketing & Fundraising Manager, Teesside Hospice