Shakespeare Schools Foundation: Contactless Giving at Comedy Night
How Shakespeare Schools Foundation raised five times more through contactless giving than cash at a 370-person comedy evening, proving that tap+DONATE reaches donors that cash cannot.
Cultural education charity Shakespeare Schools Foundation (SSF) recognised their audiences carried fewer cash but had contactless cards available. They deployed a tap+DONATE™ unit at a comedy evening with 370 attendees, enabling card-based donations alongside traditional cash giving.
How It Worked
The contactless unit was passed along audience rows, allowing individual patrons to tap their cards for a £5 donation. This approach successfully reached donors who wouldn't have carried cash while simultaneously reducing security concerns associated with handling large amounts of currency.
The Result
- £515 raised through contactless giving
- £103 raised through cash donations
- Contactless donations exceeded cash by 5 times
- 370-person audience
- Standard donation: £5 per tap
"Not only did tap+DONATE™ allow us to reach donors that cash cannot reach but with fewer security concerns."
- Georgie Brehaut, Events Manager, Shakespeare for Schools