Saving the Scottish Wildcat
How Wildcat Haven raised £20,113 through text and web giving from their 80,000-strong online community to fund conservation of Scotland's critically endangered wildcat in Clashindarroch Forest.
Wildcat Haven is a grassroots, community-driven conservation initiative dedicated exclusively to protecting Scottish wildcats - identified as "the rarest cat in the world" - in their natural habitat.
The group currently focuses on preserving the Clashindarroch Forest, a critical stronghold threatened by logging operations. Without action, the habitat of the last known population of Scottish wildcats could be destroyed.
The Community
Wildcat Haven had built an online community of over 80,000 supporters, including prominent government figures and scientists. This engaged, passionate audience was their greatest asset - but converting online support into financial contributions required the right tools.
The Campaign
The organisation integrated DONATE's text keyword and web-giving options into their regular supporter communications. This enabled both domestic and international contributions toward their conservation action plan - important for an organisation with a global following of wildlife enthusiasts.
Supporters could give via text or online, with Gift Aid available to UK taxpayers. The simplicity of the giving options matched the urgency of the cause.
The Result
Amount raised: £20,113
"We have been delighted by how well our audience has responded and we now see this platform as a key fundraising tool going forward...We have also been very pleasantly surprised by how easy it was to set up..."
- Dr Paul O'Donoghue, Wildcat Haven CIC