DONATE Giving
How supporters donate
What supporters see when they give on a DONATE donation page or by text, from the amount to the receipt.
- Suggested amounts or any amount
- One-off or monthly gifts
- Gift Aid for UK taxpayers, for every type of organisation
- An optional tip to DONATE
- Card, Apple Pay, Google Pay, PayPal and Direct Debit
- Giving by text, with a link to add Gift Aid
- A message of support and an email receipt
What will my supporters see?
Your campaign's donation page, at easydonate.org followed by its code, such as easydonate.org/XMASTOYS. It shows your story and what the campaign has raised, with a Donate button always in view, and works on any phone or computer with no app and no account.
A donation in six steps
- Pick an amount, and give an email address and a name.
- Choose one-off or monthly, if the campaign offers monthly.
- Add a tip for DONATE, or not.
- Add Gift Aid, if they are a UK taxpayer.
- Leave a message, and choose what the charity sees.
- Pay, then get a thank-you on screen and a receipt by email.
The first panel
- The first panel asks for everything at once.
- The amounts are the ones the charity sets, or £5, £10, £15, £25 and £50 if it sets none. Other takes any amount.
- The email address is for the receipt. A mobile number can go in instead, but then no receipt email is sent.
- Returning supporters are recognised by email and see "Welcome back, we have your details on file."
- With match funding left, a line under the button shows what the gift is worth, such as "And it will be worth £50.00".
- Public messages show under Recent supporters with the amount given, when Display donor comments is on.
Where supporters give
The charity's logo, the campaign's story and images, then the amount raised and a Donate button at the bottom.
Pick an amount
Tap an amount, add an email address and a name, and tick I agree to the terms and conditions. The button shows the gift, here Donate £25.
Why is it easy for supporters?
Because they give in a few taps on their own phone, with no app and no account, pay the way they prefer, and can add Gift Aid or give by text.
What DONATE does for your supporters
- No app to download and no account to make. An email address and a name are enough.
- Card, Apple Pay, Google Pay, PayPal and Direct Debit, one-off or monthly. PayPal is for one-off gifts only.
- Gift Aid in the same flow, for every type of organisation, and by link after a text gift.
- A receipt by email straight away, and every receipt kept for them at easydonate.org/login.
- Supporters can refund some gifts themselves. See Refunds in What does it cost, and can they get a refund?
How do they choose monthly giving and a tip?
Two quick questions follow the amount: whether to give monthly, and whether to add a tip for DONATE. Supporters can skip both with No thanks.
Monthly
- Asked only when the campaign has Allow monthly donations on. "Would you consider making this a monthly donation?" with No thanks or Yes please.
- A monthly gift is taken by card, Apple Pay, Google Pay or Direct Debit. PayPal is not offered for monthly gifts.
- Supporters cancel by logging in at easydonate.org/login, opening Subscriptions and clicking Cancel.
Tip
- The tip goes to DONATE, on top of the donation, never out of it.
- The panel suggests 4.5 per cent of the gift plus 22p for charities and companies raising for charities, or 5 per cent plus 22p for other organisations, with up to three rounder amounts.
- How the tip is set against the fee: see What does it cost?
How do they add Gift Aid?
UK taxpayers tap Yes please on the Gift Aid panel, which adds 25 per cent to their gift at no cost to them. It is offered for every type of organisation, unless the campaign has Ask donors for Gift Aid switched off.
What supporters agree to
- It is for a UK taxpayer giving their own money as a gift. Not for a business's money, or a payment for a place, a ticket or a raffle ticket.
- Yes please asks for a house number or name and a postcode, and a tick for I agree and confirm I am a UK taxpayer.
- The declaration covers this gift, gifts in the previous four years and future gifts. If they pay less tax than the Gift Aid claimed, they must pay the difference.
- With Ask donors for Gift Aid off, supporters see Gift Aid is not available for this charity, and tap Continue.
Who gets the Gift Aid
- Charities: DONATE claims it and pays it to you with your payout, less 40 per cent. Do not claim Gift Aid on these payments yourself as well.
- Companies raising for charities: it goes on to their charities, less 40 per cent. Other organisations, such as clubs and schools: DONATE still claims it, and keeps all of it as the fee instead of the 5 per cent. None of it is paid to you.
Boost the gift by a quarter
The panel shows what the gift becomes, here Boost your donation to £31.25 on £25, with No thanks or Yes please.
What can they tell me, or keep private?
Just before paying, supporters can leave you a message, choose who sees it, ask for your news, or give anonymously so you do not see their details.
The choices
- The message is optional, up to 500 characters.
- Who can see your message? offers Everyone, with my name, Everyone, without my name, or Only [your organisation's name].
- Send me news from the charity is not ticked to start with.
- Give anonymously: don't share my details with the charity keeps their details from you and hides the news tick.
Leave a message
A message of up to 500 characters and who can see it, then Send me news and Give anonymously.
How do they pay?
By card, Apple Pay, Google Pay, PayPal or Direct Debit, after a summary of what they will be charged. Card details go to Stripe or PayPal, never through the donation page itself.
Ways to pay
- They are listed under "Make your donation by:"
- Card: Visa, Mastercard or American Express.
- Apple Pay and Google Pay: on phones and browsers with a wallet set up.
- PayPal: one-off gifts only.
- Direct Debit: sort code and account number, for one-off or monthly gifts. It takes about three working days to clear.
The summary
- You'll be charged is the donation plus the tip.
- With Gift Aid, Your donation is worth adds the Gift Aid and any match funding, and leaves out the tip. With no tip, it also takes off the fee.
Check it and pay
The summary shows £26.34 to be charged, with the match funding, Gift Aid, tip, message and sharing choice. Then the ways to pay.
What happens after they give?
They see Donation complete on screen, with your thank-you, and a receipt arrives by email from DONATE. You write both messages in the campaign's Content settings.
The thank-you and receipt
- The thank-you screen sets out the gift, then shows your web donation response. Its total includes the tip.
- The receipt comes from DONATE, hello@nationalfundingscheme.org, with the subject Thank you for your donation!
- It starts with your email thank-you message.
- Monthly donors get a receipt for every payment. Every receipt can be downloaded as a PDF at easydonate.org/login.
The receipt email
Your thank-you, then the donation, tip, total charged, Gift Aid, match funding and total value, with a Download Receipt button.
How do they give by text?
When a campaign has text giving switched on, supporters text its code, such as XMASTOYS, to the number for the amount. The amount goes on their phone bill, plus their standard network rate.
The numbers
- £1: 70201. £3: 70331. £5: 70970.
- £20, £30 and £40: 70292, 70293 and 70294, once the charity has unlocked premium amounts for the campaign.
- Some older campaigns also have their own amount on 70191.
- Before a campaign first goes live, texts to its code are free tests. Replies still come back, but nobody is charged.
The reply
- The reply thanks them with a link. It opens a page to add their name, Gift Aid (when the campaign takes it) or make the gift anonymous.
- The link works for about a week.
- For gifts under £20, when the campaign allows monthly gifts, a second text invites them to give monthly. Texting STOP cancels every monthly text gift from that phone.
Add Gift Aid by link
The link in the reply opens a page to add a name and Gift Aid. Ticked, Gift Aid shows the declaration, house and postcode, then Your choices.
Can I try it before we go live?
Yes. A campaign that has never been published is in Preview, and charity staff can give on its preview link exactly as a supporter would, without paying.
What Preview does
- The payment step shows a panel that says Rehearsal mode, with Continue as if paid.
- No payment is taken and no donation is recorded.
- Preview ends for good the first time the campaign goes live.
What does it cost, and can they get a refund?
Supporters pay only their gift and any tip. Your fee comes off each donation before it is paid out. Some gifts supporters can refund themselves: see Refunds below.
Fees on each donation
- Charities, and companies raising for charities: 4.5 per cent plus 22p on a donation without Gift Aid. When the supporter adds Gift Aid there is no percentage fee: you keep the whole donation less 22p, plus 60 per cent of the Gift Aid, and our fee is the other 40 per cent.
- Other organisations: 5 per cent plus 22p; when the supporter adds Gift Aid, DONATE claims it and keeps all of it as the fee instead of the 5 per cent.
- Text gifts carry the same fees. A small VAT amount on the fee is also deducted.
- A tip is set against the fee. When it covers the fee, you get the whole donation and its Gift Aid; when it does not, only the rest of the fee comes out.
- Charges on each payout: a usage fee of £3 for each week (Monday to Sunday) in which your organisation receives £10 or more (at most £12 a month), and a transfer charge of £7.50 plus 0.5 per cent of the payout for charities and companies raising for charities, or 1.5 per cent for other organisations (at least £3 either way).
Refunds
- Supporters refund their own gift while it is not yet in a payout to you. They log in at easydonate.org/login with the email they gave, and open Donations.
- This works for a one-off gift by card, Apple Pay, Google Pay or Direct Debit. Refund asks them to confirm, then the whole payment goes back, including any tip. Gift Aid is not claimed on it.
- DONATE emails the supporter "Your refund of £10.00 to Oroojo", with your name in place of Oroojo. Your organisation is not emailed.
- For a monthly gift or a PayPal payment not yet in a payout, the supporter asks you, and you email hello@nationalfundingscheme.org and DONATE refunds it. Monthly gifts are cancelled in Subscriptions.
- Text gifts are never refunded.
- Once a gift is in a payout, the supporter sees "This payment has been passed to Oroojo. Ask them about a refund." DONATE cannot refund it then, so you refund them yourself.
Settings reference
What supporters are asked, in order
| Step | What they see | When it appears |
|---|---|---|
| Amount and details | Amounts, Other, email address, first and last name, I agree to the terms and conditions, Donate £ amount. | Always |
| Monthly | Would you consider making this a monthly donation? No thanks or Yes please. | When the campaign allows monthly donations |
| Tip | A suggested tip and up to three other amounts, Tip £ amount or No thanks. | Always |
| Gift Aid | Boost your donation to £ amount, then house number or name, postcode and the UK taxpayer declaration. Supporters already registered for Gift Aid saw "Hi, welcome back! You're already registered for Gift Aid" on the first panel, and are still asked. | Always. With Gift Aid switched off, a Continue screen instead. |
| Message and details | A message of up to 500 characters and who can see it, Send me news, Give anonymously. | Always |
| Payment | The summary, then Apple Pay, Google Pay, PayPal, Card and Direct Debit. | Always. PayPal only for one-off gifts. In Preview, the Rehearsal mode panel instead. |
| Thank-you | Donation complete, the gift set out, your web donation response. | Always |
Text giving numbers
| Amount | Text the code to | Notes |
|---|---|---|
| £1 | 70201 | |
| £3 | 70331 | |
| £5 | 70970 | |
| £20, £30, £40 | 70292, 70293, 70294 | Once premium amounts are unlocked for the campaign |
| The campaign's own amount | 70191 | Older campaigns only |
Questions
- Do I need an account to donate?
- No. You only need an email address for your receipt and your name. Your receipts are kept for you at easydonate.org/login.
- Can I add Gift Aid if I am giving from my business?
- No. Gift Aid is only for a UK taxpayer's own money given as a gift.
- Can I change the wording supporters see?
- Yes. The web donation response on the thank-you screen and the email thank-you message in the receipt are yours to write, in the campaign's Content settings. You also choose the amounts, and whether to offer Gift Aid and monthly giving.
- Can I cancel a monthly gift?
- Yes, log in at easydonate.org/login and cancel it in Subscriptions, or text STOP for a monthly text gift. See How do they choose monthly giving and a tip?
- What does the tip pay for?
- The tip is optional and goes to DONATE, on top of your gift, and is set against the fee. See What does it cost, and can they get a refund?
- Can I get my donation back?
- A one-off gift by card, Apple Pay, Google Pay or Direct Debit, yes, from easydonate.org/login until it is in a payout. Otherwise ask the charity; text gifts are never refunded. See Refunds in What does it cost, and can they get a refund?