Shelter: Giving on Tap with Contactless Technology
How Shelter used tap+DONATE contactless terminals at winter carol concerts and public gatherings to raise £1,212 from 404 frictionless donations averaging £3 each.
Shelter, the housing support charity, helps millions of people annually struggling with bad housing or homelessness by providing advice, support and legal services. The fundraising team used tap+DONATE to provide frictionless fundraising as part of their winter events fundraising programme.
The Challenge
The winter season represents a busy period for Shelter, with homelessness receiving significant public attention. To support their collection efforts at carol concerts and public gatherings, Shelter needed "a frictionless, instant donation system which could quickly take payments whilst people were on the move."
The Solution
Shelter selected the tap+DONATE™ payments system for its familiar contactless donation solution. The team configured the system through their mobile phone networks for data security and set terminals to facilitate £3 donations, adjustable as needed.
The Result
£1,212 raised over 7 days
- 404 total donations
- £3 average donation per transaction
"Contactless is the future for casual giving."