Spring Spotlight: Food Banks, Dog Rescue and The Big Night In

This Spring Spotlight edition features three fundraising stories from organisations that turned to digital giving at one of the most challenging moments in recent history.

A Dog Rescue Charity

A dog rescue charity ran a successful campaign using DONATE™, engaging their passionate community of animal lovers online. Pet charities have found digital fundraising particularly effective, with supporters often willing to share campaigns widely on social media, amplifying reach far beyond what traditional methods could achieve.

A Foodbank That Raised £9,000

A foodbank used DONATE™ to raise £9,000 to support their community during a period of sharply rising demand. With food banks across the country experiencing unprecedented pressure, the ability to quickly and effectively raise funds online proved vital.

Their campaign demonstrates how even organisations with limited marketing resources can achieve substantial results with the right digital fundraising tools.

A Local Football Club and Social Media

A local football club used social media to its full potential, combining DONATE™ text giving with an active social media campaign to reach supporters during a period when matches and events were cancelled.

Sports clubs have a natural community of passionate supporters - and social media gives them a direct channel to that community. When combined with easy-to-use giving tools, this can translate enthusiasm into meaningful donations.

Resilience in Spring 2020

These three stories reflect the broader spirit of the charitable sector during spring 2020: adaptation, community, and an unwillingness to let difficult circumstances stop the vital work of helping others.

DONATE™ was proud to support organisations large and small in maintaining their fundraising during this period. If your charity is looking to get started with digital giving, our team is here to help.