1 September 2020
Autumn Spotlight: Virtual Conferences, Musical Marathons and Religious Giving
An autumn 2020 showcase of three diverse organisations using DONATE™ - a community food share, a virtual trade conference, and a church receiving text donations during Sunday services.
This autumn edition of Spotlight highlights three fundraising initiatives that demonstrate the versatility of DONATE™ services across very different types of organisations.
Community Food Share CIC
A community food share community interest company utilised DONATE text codes on leaflets, enabling supporters to donate by text as they collected food parcels. This simple addition to their existing communications turned every touchpoint into a fundraising opportunity.
For organisations working with communities who may not be digitally confident, text giving offers a familiar and frictionless route to donate - no app, no account, just a text message.
Virtual Trade Conference
As in-person industry events moved online in 2020, one trade association used DONATE™ to integrate fundraising into their virtual conference. Delegates could make donations during the event, supporting a charitable cause chosen by the organising committee.
Virtual conferences often struggle to replicate the spontaneous generosity that physical events can inspire. Integrating text giving into the programme provides a structured moment for attendees to contribute.
Church Text Giving During Sunday Services
A church began receiving donations via text during Sunday services, allowing congregation members to give digitally during the service rather than relying solely on the collection plate.
As congregations age and cash carrying declines, churches face a growing challenge in maintaining donation income. Text giving during services provides an elegant solution - worshippers can contribute at the moment of inspiration, using their mobile phones.
The Breadth of Digital Fundraising
These three case studies illustrate an important point: digital fundraising tools are not just for large charities or technology-focused organisations. From food banks to faith groups, any organisation with supporters can benefit from making it easier to give.
DONATE™ provides charities with a range of mobile fundraising products and services to maximise fundraising campaigns. Contact us to find out more.