Regular Giving
Turn one-off gifts into monthly support
Regular donors are the most valuable supporters a charity has. DONATE makes monthly giving an easy choice on every channel, including the only one with no form at all: a text message.
Messages
To: 07970
Text message
Monthly support without the paperwork
One-off gifts arrive when you have an appeal running, then stop. Monthly gifts keep coming, so you can plan. The catch is usually the sign-up: a long form, bank details, a mandate to post back.
DONATE™ offers monthly giving at the moment a supporter has just given, in the same few taps or a single text reply, and keeps every monthly gift in the same reports as the rest of your income.
Key Features
Monthly by text, in one reply
After a text gift under £20, supporters are invited to give the same amount every month by texting back a number. It goes on their phone bill: no app, no form, no card details.
One-off or monthly on every page
Every donation page offers one-off or monthly giving, by card, Apple Pay, Google Pay or Direct Debit, unless you turn monthly off.
Direct Debit included
Supporters can give monthly by Direct Debit, at the same fee as any other payment method. Nothing extra to set up.
Gift Aid every month
One declaration covers future gifts, so every eligible monthly payment carries Gift Aid, adding up to 25% at no cost to the donor.
Supporters stay in control
Monthly donors cancel themselves from their account at easydonate.org, or text STOP for a text gift. No calls, no forms, no bank.
See it all in one place
Your portal shows card and text monthly donors, last month's regular income and a month by month breakdown, beside every other channel.
"Text giving is hugely important for us. We used DONATE due to its flexibility, scalability and low cost, and we loved donors having the ability to set up regular monthly text giving. With over £25,000 given to date, text giving is a proven winner."
- My Name'5 Doddie Foundation
Regular Giving FAQs
How can supporters give monthly? ＋
By card, Apple Pay, Google Pay or Direct Debit on any donation page that has monthly giving on, or by text: after a text gift under £20, supporters are invited to give the same amount each month by texting back a number. PayPal is for one-off gifts only.
Can monthly donors manage their own giving? ＋
Yes. They can cancel at any time from their account at easydonate.org, or text STOP for a monthly text gift. To change the amount, they cancel and set up a new monthly gift.
Do monthly gifts carry Gift Aid? ＋
Yes, eligible ones do. A supporter's Gift Aid declaration covers their future gifts, and once a text donor has declared, later text gifts from the same mobile carry Gift Aid automatically.
What does regular giving cost? ＋
The same as any other donation, with no setup fee and no subscription: 4.5% + 22p for registered charities, or no percentage fee when the donor adds Gift Aid, because you keep 60% of the Gift Aid and our fee is the other 40% (5% + 22p for non-charity fundraisers). The fee is the same whichever payment method the supporter uses.
Get Started
Every campaign can take monthly gifts from day one. Switch it on, and the next supporter who gives once can become one who gives every month.