Our guide to maximising digital donations for Fundraising Challenger Events

Sporting and adventure challenges or pursuits are a fantastic way for individuals or fundraising teams to raise fund on behalf of your charity.

To maximise funds raised it’s vital you ensure your fundraisers have access to quick and easy fundraising services. Likewise, making fundraising personal is proven to increase fundraising.

DONATE™ is designed to quickly set up personalised campaigns and provide for the collection of contactless, text and web donations.

Key considerations

Keep things simple by promoting a single text channel, such as £5 or £10.

Use QR codes at outdoor events, making them as visible as possible.

Run a light-hearted competition amongst participants to reward the individual fundraiser who raises most

Display text keywords and numbers along the event route and in the departure and arrival zones

Provide individual text giving codes for each fundraiser. For each text giving code, a personal web giving page is also created.

Encourage participants to promote their individual fundraiser text codes and webpage on their social media and within their social circles.

Utilise PA announcements at your event to encourage donations. Nothing beats a verbal ask.

Text Keywords

Provide a unique Keyword for your individual or fundraising team. We suggest using words that are specific to your fundraiser or Challenge and is immediately memorable and avoids homophones, if possible.

Find out more about changing keywords here Selecting a strong campaign keyword

QR Codes

Every campaign is given a unique QR code. Providing your individual or fundraising team with quick way to web donations. Use this on kits, t-shirts, collection buckets or emails.

Find out more about using QR codes here QR code Tips


Web Giving

Providing your individual or fundraising team with the short URL will allow their supporters to donate any amount to their online fundraising page. Donors can also add gift aid to maximise the funds raised.

Current challenges and events

As part of PEACE’s ‘5th Year Fun-Raiser’, Sarah and her dog Ro swam 1km along the East Lothian coast.  A challenge chosen from her dislike of being cold. The challenge preparation included several months of early morning and late evening pool sessions, cold showers and dips in the chilly sea water…

£1200 was raised for PEACE, £791.00 through www.easydonate.org/SWIM  campaign. This money will help people in need of support and companionship, particularly: the elderly; patients receiving palliative care; students going through tough times; and vulnerable women.

Portskerra residents Rosemary and Eric Cameron cycled a total of 97 miles in June for Melvich Community SCIO. Departing Portskerra, initially heading down Strath Halladale to Kinbrace and then west to Syre before finishing up at the Altnaharra Hotel. The following day they will complete the return journey via the same route.  £153.00 that was raised in sponsorship through www.easydonate.org/NTPN03 will go towards funding the new Melvich Community Hub.

Eleven staff members and volunteers of Keynsham Mencap are running  5k and battling with an inflatable obstacle course in the name of fund raising.  Training has started and these enthusiastic athletes are taking on a team challenge way above their wildest dreams or nightmares!! Supporting this energetic event is easy through digital donations to the Keynsham Mencap 5KRUN campaign by web, text or QR code.

Hiking the three biggest peaks in Scotland, England & Wales in 24 hours, in April 2022. The Stopsley Baptist Church team undertook this challenge to raise money for GreenHouse Mentoring. Using the 3PEAKS keyword donations made web and text raised £6,183.50 including gift aid.

Welford the Leicester Tigers Mascot ran the 2021 London Marathon on October 3rd, in support of the Leicester Tigers Foundation’s Special Educational Needs and Disability programmes. Collecting £747.75, including gift aid, in sponsorship for Welford efforts through multiple text donations channels using the TIGER keyword.

A group of friends decided to undertake the challenge of walking the West Highland Way, a 96 mile hike on behalf of the The Challenge Fund for the cause – Project Hospice Nepal. Completing the challenge in 6 days and using the Keyword 96in6 to tie in to the challenge they raised £896.25 in web and text donations to the campaign.

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