Shelter, the housing support charity, helps millions of people every year struggling with bad housing or homelessness providing advice, support and legal services. The fundraising team used tap+DONATE to provide frictionless fundraising as part of their winter events fundraising programme.
How tap+DONATE™ was used
The winter season is a busy period for Shelter, with homelessness at the front of mind for many people. To help their collection programme at carol concerts and other public gatherings, Shelter had identified a requirement for a frictionless, instant donation system which could quickly take payments whilst people were on the move.
Shelter chose the tap+DONATE™ payments system as it provided a familiar contactless donation solution which their audiences would trust. The Shelter team were able to quickly set up and pair the tap+DONATE™ system through their own mobile phone networks to ensure data security. The tap+DONATE™ terminals were then specifically set to allow people donate their target £3 donation – although this can be adjusted to meet requirements.
Shelter’s winter fundraising trial through tap+DONATE™ was a great success, raising £1,212 in the space of seven days.