Mayor’s Fund for London
Contactless giving in retail shop
Community barber’s salon Barber Streisand, located in Exmouth Market, partnered with the Mayor’s Fund for London to donate one week of takings to the London specific charity raising funds to provide healthy food to children through their Kitchen Social campaign. With most customers paying for their haircuts and beard trims by contactless card it was imperative that donations were made using similar technology.
A total of £4,302.41 was donated over the five days at an average donation of £25. £3,716 was made in contactless donations (86% of total raised) and £586.41 in cash donations.
How DONATE™ was used
Patzi Shepperson, Head of Development at the Mayor’s Fund for London said: “This has been a huge success for us. We’ve been looking to develop a community fundraising drive for Kitchen Social and the combination of Barber Streisand’s initiative and the tap+DONATE™ service has made this a highly successful trial. We fully intend to roll out the service and look forward to replicating the model with other London retailers in order to support young Londoners who struggle for food and face isolation during the school holidays.”