TTG Media partnered with Family Holiday Association at their recent TTG Travel Award ceremony on 28th September 2015. To raise awareness and funds for Family Holiday Association, TTG launched a ‘gunge-off’. Donors were asked to donate to save either Pippa or Giles with the one raising the most being gunged.
How DONATE™ was used
DONATE™ was used as the immediate giving platform. Donors could either text a ‘vote’ code to donate £5 or text ‘Pippa’ or ‘Giles’ to receive a web link where they could donate any amount to save their hero.
Communications to raise awareness included an email campaign and social media prior to the event to encourage voting. A split totaliser was created to use on the night to encourage donations at the Awards ceremony.
Providing a means for everyone to give immediately on their phones meant many more donations came in and valuable gift aid and donor data could be passed on to Family Holiday Association.