Academy of Ancient Music
Raising funds through online concerts
During the Coronavirus 2020 lockdown, the Academy of Ancient Music (AAM) wanted to reach out to their supporters to encourage them to get behind an emergency campaign to support their musicians. Not having undertaken a campaign of this kind before, the team wanted a straight-forward way for their donors to give and the DONATE platform was the ideal solution.
How DONATE™ was used
The fundraising team set about developing an emergency fundraising effort, appealing to their email subscribers (3000 of them) and hosting weekly Streaming Sunday’s on YouTube. These Streaming Sunday sessions reach new as well as exising audiences where the power of music can be enjoyed by all. Strong call to actions and clear reasons to support are provided throughout. https://www.youtube.
“An emergency campaign isn’t something we’ve had to do in the past, but we felt it was vitally important to find a way of supporting our musicians with direct financial support in these very challenging times. The DONATE platform was really easy to set up and is easy to use for donors too, providing a positive experience all round. We’ve been blown away by the generosity of our supporters, raising nearly £30,000 in four weeks.”