How DONATE™ was used
The FBU makes direct appeals following the death of a firefighter. Each member is provided with a memorial donation page to provide a cashless method with which to collect donations. Each page is filled with background information on the individual, a recent picture to ask for support from his family, friends and colleagues. Donations are made using both text and web channels with Gift Aid adding up to an additional 25%. All funds raised go to the bereaved family/loved ones or to a good cause of the family’s choice.
The text and weblinks are promoted on the FBU site see: https://www.fbu.org.uk/fundraising-firefighters-and-their-families as well as at the individual stations around their mess tables. Since January this year (2021) over £16,000 has been raised to support bereaved families.