How DONATE™ was used
Dixons Carphone identified an SMS text key-word to describe the item being raffled (i.e. Bravo_TV). Employees texted this key-word from their phones to a charity shortcode which charged their phone an agreed amount (£3, £5 or £10). The participating mobile numbers were entered into the draw with the DONATE™ platform randomising the draw before providing Dixons Carphone with a list of winner(s) to call. Funds raised were then passed to The Mix.
See more case studies