How DONATE™ was used
DONATE provided multiple ways for supporters to give via text codes, web pages, QR codes as well as specific fundraising links for individuals and businesses setting up local challenges and donation appeals. National newspapers such as the Guardian provided much needed coverage as did such celebrities such as Dame Helen Mirren and videos from leading ICU doctor, Dr Hugh Montgomery.
”In return for this pic of me literally first thing in the morning, please donate to the intensive care support … thanks so much (sic)” Dame Helen Mirren
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