Contactless Giving

£2974 raised

A reopening with contactless donations

This urban farm had noticed cash donations from their visitors were on the decline. As Vauxhall City Farm weighed up their options, they realised they should try contactless donations to stay up to speed with the pace of change in technology. Recognising that for most charities, going from cashless to contactless can be a daunting change, the farm decided to trial contactless giving at their off-site fundraising event at Lambeth Country Show in July 2019. 

How DONATE™ was used:

Already a user of the text donation service, the farm decided to add contactless donation services hoping to boost their donations at the Annual Lambeth Country Show 2019. The contactless unit worked beyond expectation at the Show. Encouraging donations from people who weren’t carrying cash through the contactless unit and additional donations through text. 

After experiencing the huge difference between contactless donations made to their fundraising at the Show, Vauxhall City Farm is now encouraging contactless donations to its visitors at the farm throughout the year. Since reopening from Lockdown with limited onsite capacity to visitors, the farm has seen overall donations and number of donations remain similar to pre-COVID levels, suggesting that the value of the individual donations has increased. The farm processed over £1600 in the first month since reopening through their contactless device.

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