How DONATE™ was used
Tickets were sold before the evening with an option for guests to add a donation (against which Gift Aid could be applied). Over 80% of guests included this donation at the time of their ticket purchase.
The evening started with a champagne reception on the top floor of the Gherkin for 120 guests to preview the objects for sale in both the live and silent auctions. DONATE™ hosts used iPads to support guests who had not previously registered.
During dinner the Master of Ceremonies (Jonny Gould) introduced the event and the ways in which the guests could support the charity during the evening:
- Live auction
- Silent auction
- Text raffle
- Donation using the app
Silverware, art items and experiences delivered over £37,500 in value all of which was paid for on the night using DONATE™‘s mobile technology. Gift Aid was applied where applicable along with data capture.
DONATE™’s silent auction platform enabled guests to bid, re-bid when outbid and pay for their purchases using their phones. The organisers set reserves, bid-increments and buy-it-now functionality to ensure maximum receipts. The silent auction raised £23,500, all of which was paid for on the night.
Guests texted a simple keyword to enter the raffle. Each text cost £10 and up to three tickets could be bought per person. Once the raffle was closed a random mobile number was pulled from the database and the winner’s mobile rung from the stage. The raffle raised £1,240 in three minutes.
Guests could make a simple donation using either the app or leaving cash in Gift Aid envelopesSee more case studies