How DONATE™ was used
Pre Event tickets through DONATE™ were sold and over 80% of the guests opted to include an additional donation which was bundled into the ticket value. Gift Aid was collected on the donations; increasing the overall funds for both organisations.
The evening started with a champagne reception on the top floor of the Gherkin for 120 guests to preview the objects for sale in both the live and silent auctions. DONATE™ provided hosts who used iPads to support guests in the Gift Aid and Auction registration process.
Master of Ceremonies (Jonny Gould) introduced the event and the ways in which the guests could support the charities throughout the evening. These were: a live auction, a silent auction, a text raffle and web donations.
Silverware, art items and experiences delivered over £37,500 in value; all payments on the hammer price were managed and completed during the event using DONATE‘s mobile technology. Gift Aid was applied on lots where applicable on values above the market price.
DONATE’s silent auction platform enabled guests to bid, re-bid when outbid and pay for their purchases using their phones. The organisers set reserves, bid-increments and buy-it-now functionality to ensure maximum receipts. The silent auction raised £23,500, all lots were won and paid for during the evening.
Guests texted a simple keyword to enter the raffle. Each raffle entry cost £10 and up to three tickets could be bought per person. Once the raffle was closed a random mobile number was drawn from the database of entrants. Whilst the room waited in suspense the winner’s mobile rung from the stage. The air of excitement this created added to the overall excitement of the event. The raffle raised £1,240 in three minutes.
Guests mader a simple donation using either the DONATE™ app or leaving cash in Gift Aid envelopes.See more case studies