How DONATE™ was used
The day was structured around a star-studded lunch for 250+ guests followed by two cricket games during the afternoon and evening. DONATE™ was used throughout the day.
Lunch time giving
Before lunch the stars and their guests were provided with an opening opportunity to make either a text or mobile-web donation. Payments for the live-auction lots were taken by DONATE™, either by guests making payments through their mobile phones (each donation lot having a unique code) or at the DONATE™ payment desk. A live totaliser displayed the amount being raised throughout lunch.
Throughout the two matches the crowd was encouraged to make donations. A totaliser on the main ground screen showed how to give through text whilst also displaying the amount being giving. Call-outs from the PA system, perimeter boards and programme advertising provided additional prompts.
The integrated nature of DONATE™ (providing both mobile-web and text giving) provided Help for Heroes not only with multiple ways of giving but also a single, online real-time reporting page. Receiving payments for the auction lots (and associated Gift Aid and donor data) ensured Help for Heroes maximised the amount raised on the day and collected opted-in donor data whilst reducing the need to chase pledges after the event.See more case studies