How DONATE was used
The day was structured around a star-studded lunch for 250+ guests followed by two cricket games during the afternoon and evening. DONATE was used throughout the day.
Lunch time giving
Before lunch the stars and their guests were provided with an opening opportunity to make either a text or mobile-web donation. Payments for the live-auction lots were taken by DONATE, either by guests making payments through their mobile phones (each donation lot having a unique code) or at the DONATE payment desk. A live totaliser displayed the amount being raised throughout lunch.
Throughout the two matches the crowd was encouraged to make donations. A totaliser on the main ground screen showed how to give through text whilst also displaying the amount being giving. Call-outs from the PA system, perimeter boards and programme advertising provided additional prompts.
The integrated nature of DONATE (providing both mobile-web and text giving) provided Help for Heroes not only with multiple ways of giving but also a single, online real-time reporting page. Receiving payments for the auction lots (and associated Gift Aid and donor data) ensured Help for Heroes maximised the amount raised on the day and collected opted-in donor data whilst reducing the need to chase pledges after the event.See more better giving in action