How DONATE™ was used
The Environment Trust held a lecture evening for around 8o guests at a local church hall to hear celebrated environmentalists Dame Fiona Reynolds, Daniel Raven-Ellison and Rowan Conway, RSA Director of Development discuss the natural beauty of our environment.
At the end of the talk Dame Fiona asked the audience to make a text donation to support the work of the Environment Trust. Guests texted the word BEAUTY to 70970 to make a £5 donation. A powerpoint screen provided a written prompt of the keyword and text number
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